The Apple App Store Economy
GIGAOM recently put together a cool mini-story/illustration of how impressive Apple’s App Store economy is. A piece GIGAOM posted last August compares the usage and app downloading trends of the iPhone, iPod touch, and phones on the Android platform.
It’s no secret that mobile applications have become a significant and trendy part of the greater mobile phone industry. Apple has easily been the dominant player pioneering this effort. What’s interesting is that the demand for apps has helped drive demand for smart phones (especially the iPhone), thus increasing the number of people on the mobile web. This compelling increase in internet mobility will fuel continued innovation in mobile web advertising, drastically changing the way advertisers reach their target audience.
