
This week I attended the Pushbutton Summit, a digital media conference in Salt Lake City. One of the presenters, Andrew Braccia from Accel Partners, gave a great overview of the evolution of the world of digital media. Essentially, we have seen the digital media world evolve along a few lines: 1. Portal (AOL, Yahoo) 2. Search (Google) 3. Social Media (Facebook, Twitter) 4. Mobile (Apple, Android)…………..
The mobile phase is where things are going to get really interesting (as if they weren’t interesting already). As a company we have moved to a mobile communications platform called Yammer which in many ways is replacing e-mail as the primary communication protocol within our business. It’s essentially a targeted, twitter-like application that uses microblogging to message specific individuals or groups within an organization.
I would recommend taking a look at Yammer for any organization that feels it is drowning in e-mail as it essentially forces users to limit the amount of information they include in a message. We have a 3 hour response time rule for any Yammer msg that requires a response from the person receiving the message. We call this the “High Velocity Communication Environment” or “HVCE”.
Also, strategically, businesses must start to consider what happens in a world where mobile applications form the foundation of how we operate and interact with our clients and colleagues.
As a postscript, here is an interesting research report from Morgan Stanley on there views of where mobile is going: Morgan Stanley says Mobile Internet Market Will Be 2X The Size of Desktop Internet — http://bit.ly/6Q6nsG
